Hello! I am Maria.

See my resume

what i do

UX Design

Collaborate with researchers to identify users’ needs and understand how users consume and navigate content.

Design the information architecture for the app or website.

Create use cases and flow diagrams, and define information hierarchies.

Create sketches, wireframes, low-fi prototypes and taxonomies.

Evolve and refine the design system, ensuring visual consistency and flow efficiency across all user touch points.

Present design solutions and requirements to engineers and stakeholders.

Contribute to building out the design processes, tools, and culture.

Work within brand guidelines to create layouts that reinforce a brand’s style.

Design and prototype elegant solutions for web and mobile apps.

UX Research

Plan and run user studies.

Work closely with the product team to identify research questions.

Collaborate with product owners, marketing, customer success, and sales departments to develop a core understanding of user personas.

Analyse product metrics such as daily sessions, time-on-page, and goal completion rate in order to evaluate effectiveness of existing design.

Prepare and conduct user research (interviews, questionnaires, surveys) and usability testing sessions.

Process and analyse the benchmark information.

Conduct heuristics evaluations.

Sharing and presenting data across the product team and stakeholders and making product recommendations based on research findings.

UX Strategy

Translate business and user needs and technology constraints into meaningful, easy to use, and engaging solution concepts.

Facilitate workshops to answer critical business questions through design thinking, rapid prototyping, and testing ideas with customers.

Lead and support discovery of the project lifecycle, including workshops, user and stakeholder interviews, analytics, audits and benchmarking.

Utilise quantitative and qualitative research to generate meaningful insights that will drive creative concepts.

Create journey maps, navigation design, sitemaps, information architecture, and storyboards.

Bring complex data products to life through maps, dashboards and infographics.

Define reporting and measurement metrics focused on project and usability goals.